Joan’s award-winning work in B2B marketing helps companies discover and tell stories that increase awareness, leads and life-time value of customers. Explore this page to see examples of her work.
Boost organic search through video
Challenge: A Global 100 software company wanted to strengthen its organic search position.
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Generate buzz for a global server launch
Challenge: After unifying several server platforms into a single brand, this Global 100 hardware manufacturer needed an elegant way to unify its diverse customer base.
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Decrease costs, improve quality
Challenge: Providing enterprise technology solutions to businesses around the world, this software company wanted to decrease the cost of producing its marketing communications materials, while improving the quality and consistency.
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Rapid response to support event
Challenge: Rapidly produce a set of high-impact videos to showcase a major server platform launch event for a Global 100 hardware manufacturer.
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Speed buying process with peer enablement
Challenge: A global enterprise hardware and software company was challenged with engaging sellers in supporting a new offering—sellers were skeptical about market receptivity yet needed to quickly ramp up product introduction.
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